USE CASE
Optimize Ad Spend
Save money
Decrease budget on channels & campaigns that don’t generate revenue or have a very low ROAS (return on invested ad spend)
Increase ROI
Use saved budget to push channels, campaigns and ad-creatives that bring high quality leads and more revenue
Avoid wrong decisions
Connect marketing with sales funnels and find out if you loose leads due to bad campaigns or bad sales performance.
All in one place
Compare channel and campaign ROAS without jumping between spreadsheets and different tools
CUSTOMER CHALLENGE
We were struggling with inconsistent data and unclear campaign performance due to incorrect tracking and fragmented analytics. By addressing these challenges, we reduced wasted ad spend and gained a clear understanding of our multi-channel performance, helping us make smarter, data-driven marketing decisions.
Julia, Head of Marketing
Implementation
- Integrated Google Analytics data and marketing data with HubSpot CRM
- Deployed dashflow's harmonized marketing data model
- Deployed dashflow's custom business intelligence dashboard
- Identified ads with low ROAS and shifted budget
IMPACT
Ad-Spent
-
0
%
Marketing Data Quality
+
0
%
Capability to attribute Revenue
+
0
%