Why you loose money without proper UTM-parameter systems
UTM parameters prevent revenue loss by eliminating attribution gaps, manual errors, and limited insights. Prioritize core tags consistently in lowercase with hyphens, favoring IDs for campaigns. Leverage dynamic macros across platforms to avoid inconsistencies, internal tagging pitfalls, and data mismatches – unlocking precise ROI and smarter optimization.
Why Server-Side Tracking is a Game-Changer for Data Collection
Server-side tracking (via sGTM on custom subdomain) bypasses 25-37% ad blockers, extends cookie life to 365 days (vs. 7-day ITP), boosts conversions 20-115%, cuts retargeting CPAs 17-22%, enhances privacy/compliance, speeds site 10-20%. Critical for accurate attribution and 2025 browser compliance.
Dashflow vs. Supermetrics
Supermetrics and Dash-Flow.io are marketing data platforms with different strengths: Supermetrics excels in flexible reporting across many sources, while Dash-Flow.io delivers unified, high-quality marketing data with built-in governance. Compare features and pricing to find the best fit for your analytics needs.