Improve Marketing Data Quality
USE CASE
Improve Marketing Data Quality
Multi-Touch-Attribution
Measure cost and revenue with Multi-Touch-Attribution accross channels
UTM Tracking
Monitor incorrect UTM Tracking parameters
Google Analytics
Handle corrupt Google Analytics Data
One currency
Unify cost data into one currency
CUSTOMER CHALLENGE
Our Hubspot CRM only showed us the last marketing channel of a lead and this with only low accuracy and not from subdomains. With dashflow we resolved all theses issues. Our new marketing data model allows us to attribute revenue to channels, campaigns and social media posts.
Sinan, Head of Marketing
Implementation
- Complete web-tracking and Google Tag Manager audit
- Resolved issues with subdomain tracking
- Deployed dashflow's harmonized marketing data model
- Improved Google Ads to Google Analytics data matching
IMPACT
Capability to measure SEO ROI
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Marketing Data Quality
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Capability to attribute Revenue
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